How to make your job offer stand out

14 October 2022

Filling the talent pipeline has been competitive in Guernsey this year with even prestigious, big-name companies struggling to fill some posts. Despite high inflation and economic uncertainty in the UK, unemployment in Guernsey remains very low and it’s still a jobseekers’ market.

In our experience, job candidates can be very driven by salary, often fuelled by what they see their peers and former colleagues earning. The cost-of-living crisis combined with the high cost of rents and mortgages in Guernsey, means that it’s normal that jobseekers are looking for a good economic deal.

But stay with me here, because a job offer is a holistic proposition that is not entirely about money. Employers are sometimes chasing the same people, so they often ask us about other ways to make job offers more attractive.

Many companies have already adapted what they offer to improve recruitment and retention in this hot market. Work/ life balance has become part of the corporate lexicon. At the far end of this spectrum, over the summer some companies even experimented with a four-day work week.

A 20% reduction in the working week isn’t feasible for a lot of businesses, so some have adapted with flexible and hybrid working. Since the pandemic we have seen more and more employers formally implementing an element of home working so that staff can choose to work from home for two days a week.

Alongside the more traditional benefits of healthcare, pension, annual bonus and parking, many companies are now offering an innovative range of additional benefits and career opportunities, including wellness days, flexible working, dress for your day, internship programmes, secondments, mentoring opportunities, active sports and social clubs and gym membership as part of their pitch to candidates.

Despite the changing landscape, the goal for employers has always been to find talented employees who feel good about coming in to work every day. If you want to delve deeper into the psychology of recruiting, a good place to start is with the late American psychologist Abraham Maslow.

Maslow’s hierarchy of needs, which is a pyramid of five layers, was developed in the last century but has stood the test of time and is one of the most cited pieces of recruitment research. It makes a good checklist for employers who want to show a holistic understanding of a candidate’s life goals:

  • Basic human needs of food, water, shelter, and clothing.
  • Safety needs cover job security and health.
  • Belonging reflects the need for a clear corporate culture.
  • Esteem is the desire to feel appreciated and honoured for achievements.
  • Self-actualisation represents the full potential an employee can meet.

The key thing to this hierarchy is that it starts at the bottom. Basic needs must be fulfilled before an employee feels they can move up through the layers.

We hope this article has given you some food for thought. Money can’t buy happiness, or so they say, but it can buy some financial security in challenging times, and be a foundation for workers to thrive.

For further insight on the Guernsey jobs market, and to find out how we can help employers, why not pop into our office and speak to one of our friendly consultants.